F29 Release
Creative direction | production | Strategy
a 2023 product release production for blaque diamond’s most recent addition to their wheel line-up…
DFYND provided ideation and creative direction when it came time for Blaque Diamond to release their latest Flow-Forged wheel design, the F29, to consumer. Noting the sharp and angular design of the F29, DFYND proposed a concept utilizing a laser projector in combination with a hazy atmosphere to convey the design features.
An LED wall was used to provide a cool toned, moving background that would provide bokeh in the background of up close detail shots of the wheels.
For more behind the scenes of this production…
DFYND “Behind the scenes” | EP. 1
Keeping with the theme of the video, DFYND wanted to make sure that the photos provided alongside the video, would seem as if they were simply screen grabs from the final release video itself.
Strategy
Knowing that Blaque Diamond primarily markets their products through Instagram, DFYND proposed that two teasers relating to the release of the F29 would be created to build anticipation for the final release of the F29.
themed Product release photos
All assets created by DFYND were released on Blaque Diamond’s various socials including Instagram, YouTube, as well as their website.
F29 Release
Dir: Christian J Williams
Directed by Christian J Williams
Produced by DFYND
Videography/Edit by Christian J Williams
Photography/Edit by Christian J Williams
PA: Brandon Ro
BTS Coverage: Brandon Ro
Client: Blaque Diamond
BTS Edit: Kendall Matthews
Services Provided
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DFYND provided Blaque Diamond with ideation as well as a storyboard to help Blaque Diamond understand DFYND’s visions for the release of the F29.
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DFYND provided all photography and videography production and post production services.
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DFYND provided iterations of the assets at hand with Blaque Diamond providing feedback to arrive at the final pieces of content to be used in the release.