Creative Direction | Production
mach five
Dir: Christian J Williams
Produced by DFYND
DOP/Editing: Christian J Williams
Photography/ Editing by Christian J Williams
Camera Car Driver/PA: Emmanuel Rodriguez
Client: Wheel Pros
Client: American Racing
Having shot the release campaign assets for the AR941 Mach Five, a recent American Racing wheel release, Wheel Pros commissioned DFYND again to provide branding content for the AR941 Mach Five. With a tight budget, deadline, and creative freedom, the project in its entirety was shot in three hours and delivered a few days later.
The three staples of automotive content creation are as follows…
Scenic Background
Driving Shots
Sunsets (makes it hard to photograph bad photos)
Seems easy enough right? The difficult part is cramming all this work within an hour or two as the sun sets. No stranger to run and gun work, Christian J Williams had planned to have all the driving shots complete within an hour before sunset. This provided enough time to move the small crew to the second location. At this second location is where the majority of the static beauty shots would be taken, for both photo and video.
capturing branding content for American Racing
Services Provided
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DFYND provided ideation that aligned with its’ clients various brand identities and storyboarding that ensured the clients confidence in DFYND.
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DFYND used Christian J Williams’s meticulously shot action packed photography and film styles to shoot both the photo and video assets.
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DFYND provided post production for both the photographic and film work.