The formula to these types of shoots is quite simple, place a pretty car amongst a visually pleasing background. At each location a series of photos as well as a video was shot. Slow cinematic style videos played over music are a staple in the aftermarket automotive world. This style allows for the viewer see in great detail how an aftermarket part might look on a vehicle. Since all of these photos and videos are the same in concept, the pre-production process is much quicker than normal as there is minimal conceptualizing and no story boarding. As for production, a crew of one to two people is all that is needed.