A style for every story
Creative direction | Video production
An advertising campaign for maamgic’s 2022 summer swimwear collection produced alongside james has friends llc
Collaborating alongside James Has Friends LLC, DFYND created Amazon, Google, Facebook, and Instagram video ads for Maamgic’s 2022 summer swimwear collection. Each ad that was created was specific to Maamgic’s 4.5 inch, 5.5 inch, and 7 inch inseam swim trunks, as well as an amazon specific ad, and a branded video for Maamgic’s website and various social media outlets.
Tackling the stills, James Has Friends LLC photographed product shots highlighting the usage and design of Maamgic’s swimsuits. Not only handling the editing and retouching of the photography aspect of this campaign, James Barton, founder of James Has Friends LLC, handled the location and model scouting as well.
Maamgic 2022 Summer Collection Amazon Ad
A style for every story
Dir: Christian J Williams
DOP/Edit: Christian J Williams
Produced by James Has Friends LLC
Photography by James Barton
Client: Maamgic
Talent: Gray Steurer
Talent: Ricardo Jimenez
Talent: Dominic Wagner
Talent: Sam Street
PA: Blake Eiermann
Stylist: Claire Lee
Photo Retouching/Editing by James Barton
Services Provided
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DFYND provided creative direction with James Has Friends LLC to help expand upon Maamgic’s already existing advertisement campaign ideas. DFYND also provided a storyboard as well as multiple iterations to help Maamgic visualize the final outcome of its campaign assets.
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DFYND handled the video aspect of this ad campaign while Just James Has Friends provided the photography services.
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Post production services were provided in house to ensure DFYNDs quality was on par to it’s in house footage shot by Christian J Williams.