Along the sierras
Creative direction | production
A 2022 branded content collaboration produced for three companies; Hardrock, RPB Tire, and turbo wholesale tire inc.
DFYND produced photographic and film branded content highlighting both HardRock’s H105 Off-Road Wheel and RPB Tire’s Repulsor M/T Tire. Referred by MK Group, a marketing firm based in Los Angeles, DFYND worked closely with MK Group to understand how MK Group visualized the final assets. DFYND delivered a set of images, short form video, as well as a long format video, all to be used as branding content on the clients’ various social media and web outlets.
Along the sierras
Dir: Christian J Williams
Directed by Christian J Williams
Produced by DFYND
Cinematography by Christian J Williams
Photography by Christian J Williams
PA: Brandon Ro
Stunt Driver/Talent: Christian Meyer
Photo Retouching/Editing by Christian J Williams
Video Editing: Christian J Williams
Music: Hensonn
Marketing Agency: MK Group
Client: Turbo Wholesale Tire Inc.
Client: HardRock
Client: RPB Tire
Services Provided
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DFYND provided ideation that aligned with its’ clients various brand identities and storyboarding that ensured the clients confidence in DFYND.
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DFYND used Christian J Williams’s meticulously shot action packed photography and film styles to shoot both the photo and video assets.
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DFYND provided post production for both the photographic and film work.