AR941 Mach five release
Creative direction | production
An early 2022 Product Release Campaign shot for american racing’s latest wheel design, the ar941 Mach five
American Racing, a wheel brand owned by Wheel Pros, looked to DFYND to provide the visuals accompanying the release of their latest modern FFT (Flow-Formed Technology), the AR941. American Racing is a brand for the american muscle car enthusiast. The AR941 is American Racing’s take on what a modern muscle car wheel design should look like.
DFYND worked in unison with both members of Wheel Pros and American Racing to ultimately decide that for this product release, the wheel design would be shown in both it’s color offerings, graphite and gloss black, on Ford’s latest generations of the Mustang. These generations would be the S197 and S550 platforms.
DFYND was to create the visuals for American Racing’s marketing team so that they may able to repurpose them when needed. The content shot was to be white labeled and free of graphics. This way American Racing’s team could add product info where they see fit.
Overall, DFYND produced a set of photos highlighting both platforms equipped with the AR941 in both colors, as well as three video pieces. Two videos highlighted each platform separately to be used as advertisements that targeted each specific Mustang platform. The final video (shown below) including both platforms was to be used on American Racing’s website.
Ar941 mach five
Dir: Christian J Williams
Directed by Christian J Williams
Produced by DFYND
Cinematography by Christian J Williams
Photography by Christian J Williams
PA: Brandon Ro
Photo Retouching/Editing by Christian J Williams
Video Editing: Christian J Williams
On-Site Representative: Chris Plump
Client: Wheel Pros
Client: American Racing
Services Provided
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DFYND provided ideation that aligned with its’ clients various brand identities and storyboarding that ensured the clients confidence in DFYND.
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DFYND used Christian J Williams’s meticulously shot action packed photography and film styles to shoot both the photo and video assets.
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DFYND provided post production for both the photographic and film work.